Title: Chief Executive Officer
Company Name: Proactive Publishing LLC
Industry: Publishing
Company City/Company State: Middleton/WI
Education: Bachelor’s Degree in Business Administration, University of Wisconsin-Platteville; Associate Degree, University of Wisconsin-Platteville Richland; Dodgeville High School
Certifications: Credential, National Speakers Association; “Excellence in Wisconsin” Certification, Achievement and Recognition from First Lady of Wisconsin Jessica Doyle
Career History: Advisory Board Member, GLG (2014-Present); Editor, Publisher, Proactive Publishing LLC (2003-Present); National Account Sales Manager, DAS Companies, Inc. (2018-2021); Corporate Business Manager, Twang Partners (2017-2018); Divisional Sales Manager, National Account Manager, Nissin Foods (2014-2017); Divisional Sales Manager, Nissin Foods (2009-2014); Senior Corporate Business Manager, Oberto Brands (2002-2009); Corporate Sales Manager, Horizon Organic (2000-2002); National Account Sales Manager, ConAgra Brands (1995-2000); Midwest Corporate Sales Manager, OSI Group (1993-1996); Regional Sales Manager, Tyson Foods (1992-1993); Senior District Sales Manager, Sara Lee (1990-1992); Corporate Sales Manager, Campbell Soup Company (1986-1990); Area Sales Manager, Campbell Soup Company (1984-1986)
Honors/Achievements: Broker New National Distribution Award, Nissin Foods; New Account Award, Nissin Foods; Broker New Account Award, Nissin Foods; Top Sales Ranking, Oberto Brands; National Annual Quota Buster Award, Oberto Brands; New Account Award, Oberto Brands; Two New National Distribution Awards, ConAgra Brands; Executive Vendor of the Year, ConAgra Brands; Winner, Trip to Switzerland, ConAgra Brands; National “Tenacity & Persistence” Award, ConAgra Brands; Top Sales Ranking, ConAgra Brands; National New Distribution Award, Tyson Foods; Top Regional Sales Ranking, Tyson Foods; District Manager Award, Playtex Family Products; Three-time National Achievement Awards, Campbell Soup Company; Winner, Trip to “Souper Bowl XXIII,” Campbell Soup Company; Campbell Excellence Award, Campbell Soup Company; Finalist, Distinguished Alumni Award, University of Wisconsin-Platteville; Outstanding Student Award, University of Wisconsin–Platteville Richland
Patrick Franzen’s 40-year Award Winning Corporate CPG Management career consists of a very long track record of superior business results in large, highly competitive CPG categories that is well documented. Consistently recognized as a results-oriented manager throughout the CPG industry. A strategic thinker and motivational leader with the proven ability to identify, attract and develop new businesses and individuals that inspires multifunctional teams towards delivering on corporate objectives.
Started in Patrick’s spare time while employed full time as a CPG Executive, Proactive Publishing and CareerSuccess360.com was founded in 2003 as a vertically integrated publishing platform of elite career enhancement content. Via Amazon Kindle & CareerSuccess360.com, 14 Career Books, all authored by Patrick are sold in 16 Countries.
Patrick has strived not to be a one-dimensional person, yet lead a diverse, wide-ranging career and life as a self-made man, while amassing a successful and versatile career body of work that includes:
🏆 1984-2021 Accomplished Corporate Career spanning across 5 decades ’80’s – ’20’s as a CPG Corporate Manager.
🏆 6-Time National CPG Fortune 500 Award Winning Manager
🏆 2025 Named to Marquis Who’s Who Emerging Leaders
🏆 2023 UW-Platteville Outstanding Alumni Award Winner-BILSA
🏆 2022 UW-Platteville Distinguished Alumni Award Finalist
🏆 2008 Award Winning Publisher
🏆 2007 Amazon Best Selling Author
🏆 2007 Award Winning Entrepreneur
🏆 1984-1992 Succeeded in 8 Vertical Corporate Positions of increasing accountability and responsibility within Fortune 500 Employers first 8 years of career
🏆 1979 UW-Richland Outstanding Student Award
🏆 1976-1982 Award Winning, Record Holding Student Athlete (HS & University Level)
★Fully Vested 5 Yrs+ Employment Tenure with 5 different CPG Employers spanning 37 Yrs
★48 Yrs of CPG W2 Earnings
★Keynote Speaker
★BS Degree
★2,000+ HRs of Life-Time Volunteer Work
★Life Long Philanthropist
Spanning across 5 decades, Patrick held Executive Management positions with Fortune 500, International Companies and the Biggest Names in the Food Industry that includes:
Campbell Soup
Tyson Foods
ConAgra Brands
Sara Lee
Nissin Foods
★15 Yrs Employment with Fortune 500 CPG Companies
★8 Yrs Employment with Large International CPG Company – Tokyo, Japan
★27 Yrs Employment with Large Independent CPG Employers
★23 Yrs Successful Publisher/Entrepreneur/Author
Pre-Fortune 500 Experience
Age 14–23
Dick’s Supermarkets – Platteville, WI
Store Clerk
Age 12-14
Capitol Newspapers – Madison, WI
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